As J.Lindeberg is experiencing successful growth within the sports segment, the company is now expanding its offer and launching the first racket apperal collection – a strong colorful collection with fashionable looks that are perfectly adapted for all racket sports. The styles feature the seasonal Bridge swirl printon breathable and sustainably sourced fabrics, function details as essential ball pockets and a fit that makes you perform your best on the court.
In line with the company’s sustainability values, the use of PFC and flour carbon has been banned. Instead, the fabrics are either bluesign approved or OKO-TEX certified. The new racket collection will be launched in Feb 2022.
The brand has also announced that tennis player Petra Martic has been signed as the first tennis ambassador.
– Our strength is in the creative mix that bridges sports and fashion. Just as with golf, the new racket capsule brings a fashionable edge to sport apparel, with contemporary designs using our best performing fabrics, says Karin Elwin, Head of Marketing at J.Lindeberg. We’re thrilled to have Petra represent J.Lindeberg on the court. She’s a great fit for the brand and channels the Aim Higher lifestyle through her attitude, drive and determination.
Petra Martic from Croatia born in 1991, started her professional career in 2008. Today in Jan 2022 she is world ranked as No. 54, she has a career-high singles ranking of world No. 14 achieved in 2020.
– I’m extremely happy to be working with a brand that cares not only about fashion and comfort, but sustainability as well. Looking good on court gives me confidence and I love knowing that I can be fashionable without sacrificing any comfort, says Petra Martic. The capsule is colorful with bold prints and cuts that are still sharp and sophisticated, which makes the brand stand out from the rest.
Over the years, J.Lindeberg has signed some of the world’s highest ranking players. Among them are golfers Nelly Korda, who won an Olympic gold medal and became the number one player in the world last year, and Viktor Hovland, who became first Norwegian to win on the European Tour at the BMW International Open 2021.