APG has unrivalled experience in developing, delivering and marketing marquee events across Asia and in showcasing them through its broadcast and media partnerships. We understand that creating a global showcase starts with strong relationships with local, regional and global partners and our teams have worked on some of the most high profile events in world sport. We know events inside out. Let us bring your event to the world.
APG took a brand new WTA tennis event to the beautiful international resort city of Hua Hin, Thailand and created the biggest tennis tournament in South East Asia and a glittering showcase both for the destination itself and for women’s tennis.
Once APG had got its first ‘win’ in securing a week for the tournament in the busy WTA calendar, we sent our experts in to mentor and work with a local team in Thailand – led by Thai tennis superstar Paradorn Srichaphan – on sponsor acquisition, media rights management, brand activation, event operations management and PR. The inaugural event in 2019 was an immediate success. This was followed up with an even bigger splash in 2020.
Thanks to APG’s continued work the tournament is also seeing sponsorship revenue rise and attracting a growing worldwide TV audience, with widespread media exposure for Hua Hin around the world. The 2020 Thailand Open attracted a global broadcast audience of 8.1 million, saw a 43% increase in social media mentions and 2,446 news articles mentioning the tournament which reached a potential household audience of 127.7 million (*WTA figures).
A charity initiative also helped raise over $50,000 for a local breast cancer charity and secured Thailand Open’s place in tennis history as the first outdoor tennis event to paint its match courts pink.
APG’s skill, experience and expertise helped Zhengzhou make its mark on the WTA Tour, helping secure a huge upgrade in status from a lower-tier WTA $125k to becoming a WTA Premier 700 tournament and therefore joining the elite tier of WTA Premier events.
Zhengzhou Open was won by former World No.1 Karolina Pliskova in its hugely successful debut as a WTA Premier event in September 2019, attracting large crowds and bringing the historic, culturally significant central Chinese city of Zhengzhou to the attention of the world’s media and the global tennis audience. As well as a growing TV audience around the world, the tournament featured in 412 different TV news items worldwide, with a cumulative household reach of 1.4 billion (*WTA figures).
The tournament benefited from APG’s unique understanding of how to meet operational challenges with success and create strong foundations for ambitious events to grow and flourish.
APG brought in its team of experts in event planning, management, marketing and PR to form successful local partnerships and ensure a successful tournament in year one, creating a strong foundation for growth and development.
With a brand new state-of-the-art venue, Zhengzhou Open is fast establishing itself as one of the key women’s events of the WTA Tour’s Asian Swing.
With APG’s expertise, the Jiangxi Open brings the exciting future and present of world class women’s tennis to Nanchang, a city rich in 2000 years of Chinese history. This thrilling meeting between the region’s future as a global sports hub and its iconic past makes Jiangxi Open a unique event. Working in close cooperation with a local team and event partners, the tournament is uniquely positioned to become even more successful.
Jiangxi Open began as a WTA $125k but in 2016 APG helped it secure elevation to become a WTA International event and make it the largest annual sporting event in the province of Jiangxi, which is home to an estimated 45 million people. With that promotion came stronger player line-ups each year and a growing global spotlight to the tournament and to the city of Nanchang. Domestic interest was helped by the tournament boasting three Chinese champions in three years thanks to Duan Yingying (2016), Peng Shuai (2017) and Wang Qiang (2018). Its global live streaming audience continues to grow, with 2019 seeing a 12.4% increase from 2018 (*WTA figures).
Players competing at the Jiangxi Open can not only expect the top class facilities, but also enjoy getting to know one of China’s most picturesque and fascinating cities, where historic and cultural places of interest blend with beautiful natural scenery.
APG is proud to have helped the thriving international city of Seoul maintain a prestigious women’s tennis event worthy of its historic status as Asia’s sporting heartbeat. Held at the iconic Olympic Park Tennis Center, which also played host to the 1988 Olympic Games tennis competition, the Korea Open regularly attracts huge, excitable crowds to fill its majestic 10,000-seater stadium and boasts an impressive portfolio of international, Korean and regional commercial partners and some of the best female tennis players in the world.
The tournament is the only professional tennis event held in Korea and a key stop for the WTA’s Asian Swing, which is why the Korea Open consistently attracts some of the biggest names in the sport, including a host of former World No.1s and Grand Slam champions such as Maria Sharapova, Venus Williams and Caroline Wozniacki, as well as fan favourites like Jelena Ostapenko.
With APG’s help, the tournament has turned that prestige into tangible success, thanks to elite facilities, lasting partnerships and its trademark excellent tournament operations. Korea Open also capitalises on the vibrant Korean media landscape to make its mark year after year.
The 2019 edition was won by rising star and APG athlete Karolína Muchová, one of the most exciting young tennis players in world sport.
Over the last six years, APG has been instrumental in driving the Tianjin Open forward and creating one of the most successful sports events in the thriving northern coastal Chinese city, which lies just 100km from Beijing on the Bohai Sea and is one of China’s most important financial hubs.
APG’s team of tennis event specialists work closely with the local team in sharing knowledge and expertise as well as forging important local and international commercial and media partnerships which help build the success of the event year-on-year. The 2019 tournament was watched in 98 different markets around the world and attracted 2,778 news articles in international media.
Tianjin Open regularly attracts some of the biggest names in women’s sport, including, in recent years, Venus Williams, Petra Kvitova, Maria Sharapova, Olympic Gold Medalist Monica Puig and Chinese superstars such as Peng Shuai and Zhang Shuai. With its iconic circular stadium, Tianjin Open is now a vital part of tennis’ celebrated Asian Swing.
APG has helped create a fitting season-ending showcase for the biggest names in women’s tennis and brought the global spotlight to the young, vibrant Chinese city of Zhuhai, in Southern China’s economically dynamic and fast-growing Pearl River Delta Economic Zone. Zhuhai is just a 70-minute ferry ride or a 45-minute drive from Hong Kong Airport or just a ten-minute drive from Macau.
APG helped create the unique season finale in Zhuhai, which features twelve singles players and six doubles teams who have fought for qualification throughout the WTA season (including one wildcard player for singles and two wildcard teams for doubles). The tournament also features tennis legend and 22-time Grand Slam singles champion Stefanie Graf as its official ambassador. The WTA Elite Trophy Zhuhai takes pride as one of the biggest prize-money purses on the WTA Tour (the 2019 edition had a prize-money purse of $2,600,000) and offers up to 700 ranking points for the champion, which makes it one of the most prestigious and important women’s sports events in the world.
APG works closely with its partners to deliver a world class season-ending event, worthy of its place on the global sports stage. Part of APG’s role is to harness the tournament’s worldwide audience to create commercial success for its partners and economic value for Zhuhai. In the four years since APG helped bring the WTA Elite Trophy to Zhuhai, the event has attracted 170,000 spectators and brought in an economic value of 2.3 billion yuan ($325 million) to the city* (*WTA Figures).
APG has brought its expertise to a number of other sports and entertainment events. It provides tailored consultative support to a number of high profile tennis tournaments, including Wuhan Open, Miami Open, Qatar Open, ATP Shenzhen Open and the WTA Finals in Shenzhen. APG delivers bespoke services based on the clients needs and APG’s experts understand the delicate touch, nuanced communication and relationship-building required when delivering shared success in multi-organisational teams.
Kooza is a touring entertainment extravaganza from Cirque Du Soleil that APG was proud to provide operational support for, bringing the world’s best entertainment brand back to Hong Kong in 2018 after a 12-year hiatus. Kooza features traditional elements such as acrobatics, clowning, trapeze acts, unicycles and even a wheel of death, all helping to tell the story of its central character, the Innocent. The show has been seen around the world and attracted huge critical acclaim.
As operations and promotions partner for the event, APG brought its full breadth of experience to all areas of Kooza’s large scale Hong Kong production. APG led on ticketing, marketing and PR, VIP hospitality, sponsorship procurement and merchandising in addition to a wide range of event logistics on the ground. These included managing the large international crew, accommodation, catering and transport services as well as ensuring that more than 90 shipping containers arrived safely and supervising construction of Kooza’s iconic ‘Big Top’ circus tent.
Whether in sport or entertainment, APG’s organisational and operational knowledge and experience can create the best stage for talent and creativity to shine.