APG has brought its expertise to a number of other sports and entertainment events. It provides tailored consultative support to a number of high profile tennis tournaments, including Wuhan Open, Miami Open, Qatar Open, ATP Shenzhen Open and the WTA Finals in Shenzhen. APG delivers bespoke services based on the clients needs and APG’s experts understand the delicate touch, nuanced communication and relationship-building required when delivering shared success in multi-organisational teams.
Kooza is a touring entertainment extravaganza from Cirque Du Soleil that APG was proud to provide operational support for, bringing the world’s best entertainment brand back to Hong Kong in 2018 after a 12-year hiatus. Kooza features traditional elements such as acrobatics, clowning, trapeze acts, unicycles and even a wheel of death, all helping to tell the story of its central character, the Innocent. The show has been seen around the world and attracted huge critical acclaim.
As operations and promotions partner for the event, APG brought its full breadth of experience to all areas of Kooza’s large scale Hong Kong production. APG led on ticketing, marketing and PR, VIP hospitality, sponsorship procurement and merchandising in addition to a wide range of event logistics on the ground. These included managing the large international crew, accommodation, catering and transport services as well as ensuring that more than 90 shipping containers arrived safely and supervising construction of Kooza’s iconic ‘Big Top’ circus tent.
Whether in sport or entertainment, APG’s organisational and operational knowledge and experience can create the best stage for talent and creativity to shine.