Events

APG has unrivalled experience in developing, delivering and marketing marquee events across Asia and in showcasing them through its broadcast and media partnerships. We understand that creating a global showcase starts with strong relationships with local, regional and global partners and our teams have worked on some of the most high profile events in world sport. We know events inside out. Let us bring your event to the world.

APG took a brand new WTA tennis event to the beautiful international resort city of Hua Hin, Thailand and created the biggest tennis tournament in South East Asia and a glittering showcase both for the destination itself and for women’s tennis.

Once APG had got its first ‘win’ in securing a week for the tournament in the busy WTA calendar, we sent our experts in to mentor and work with a local team in Thailand – led by Thai tennis superstar Paradorn Srichaphan – on sponsor acquisition, media rights management, brand activation, event operations management and PR. The inaugural event in 2019 was an immediate success. This was followed up with an even bigger splash in 2020.

Thanks to APG’s continued work the tournament is also seeing sponsorship revenue rise and attracting a growing worldwide TV audience, with widespread media exposure for Hua Hin around the world. The 2020 Thailand Open attracted a global broadcast audience of 8.1 million, saw a 43% increase in social media mentions and 2,446 news articles mentioning the tournament which reached a potential household audience of 127.7 million (*WTA figures).

A charity initiative also helped raise over $50,000 for a local breast cancer charity and secured Thailand Open’s place in tennis history as the first outdoor tennis event to paint its match courts pink.

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