APG has unrivalled experience in developing, delivering and marketing marquee events across Asia and in showcasing them through its broadcast and media partnerships. We understand that creating a global showcase starts with strong relationships with local, regional and global partners and our teams have worked on some of the most high profile events in world sport. We know events inside out. Let us bring your event to the world.
Events
A New Era of Tennis in Asia
APG is delighted to announce the return of WTA professional tennis to Singapore, a city known for its dynamic fusion of modern sophistication and rich cultural heritage. As one of Asia’s most vibrant and cosmopolitan cities, Singapore is set to breathe new life into the sport, creating an exhilarating atmosphere for both players and fans.
The inaugural Singapore Tennis Open started on January 27, 2025, at the Kallang Tennis Hub, promising an exceptional experience at one of Asia’s most iconic sports venues. This premier event featured top-tier talent, offering the highest level of competition and further establishing Singapore as a key destination for world-class sporting events. In a thrilling final, Elise Mertens from Belgium claimed victory, defeating American Ann Li to become the singles champion of the inaugural Singapore Tennis Open.
In partnership with Singapore Sports Hub, a leading organizer of world-class sporting experiences, APG is committed to making the Singapore Open an annual highlight on the country’s sporting calendar. Together, we aim to elevate the WTA 250 event, attracting a growing international audience and fostering the development of tennis in the region.
As Yazed Osman, Group Head. Events and Placemaking of Singapore Sports Hub, stated: “The Singapore Tennis Open is an exciting new chapter for tennis in Singapore and will serve as a key platform to inspire and engage tennis enthusiasts across Asia” (Carballo, 2024). This exciting new addition to Singapore’s sports landscape will not only boost local interest but also contribute to the growth of tennis in the region, creating opportunities for future stars to emerge.
Looking ahead, we are excited to see the Singapore Open become an unmissable fixture on the global tennis calendar, fueling local interest and inspiring the next generation of tennis stars.
CARBALLO, J. (2024, November 11). Singapore, it’s time to serve! – excitement builds for the Singapore Tennis Open at Kallang Tennis Hub Singapore News. The Independent Singapore News.
https://theindependent.sg/singapore-its-time-to-serve-excitement-builds-for-the-singapore-tennis-open-at-kallang-tennis-hub/
A Legacy of Success and Partnership in Tennis Excellence
Since 2019, APG has been at the forefront of bringing world-class WTA tennis to the international resort city of Hua Hin, Thailand. Through this collaboration, APG has established the Thailand Open as the largest tennis event in Southeast Asia, providing a prestigious platform for both women’s tennis and the destination itself.
From securing a coveted spot in the competitive WTA calendar to overseeing every aspect of tournament execution, APG’s expertise has been essential to the event’s ongoing success. In partnership with the local team, led by Thai tennis icon Paradorn Srichaphan, APG has contributed to the growth of the tournament through strategic efforts in sponsor acquisition, media rights management, brand activation, event operations, and public relations. This collaboration has resulted in a thriving event that has been celebrated for its excellence and professionalism.
In 2024, Thailand Open was held across two highly successful tournaments—one in January and another in September—both of which received outstanding feedback from players. Many athletes expressed their enthusiasm for returning in the future, recognizing the event’s role in showcasing emerging talent on the global tennis stage. As Suwat Liptapanlop, President of the Lawn Tennis Association of Thailand, commented, “Players have asked for the event to be hosted again, as they want to witness the rise of new stars and be part of the excitement” (Chittinand, 2024).
The 2024 Thailand Open achieved remarkable global recognition, with a broadcast audience of 10.2 million and a 22.3% increase in digital streaming. Additionally, the event garnered 2,742 media mentions, reaching a potential household audience of 875.7 million, according to WTA figures. These impressive statistics reflect the Thailand Open’s increasing visibility and its vital role in elevating Hua Hin’s status as a world-class tennis destination.
As we reflect on the success of the Thailand Open, it stands as a testament to the power of strong partnerships, strategic planning, and a commitment to excellence. APG’s work alongside the local team in Thailand has set a high standard for future events, leaving behind a legacy of growth and success in the world of women’s tennis.
Chittinand, T. (2024, August 23). Thai Open set for next month. https://www.bangkokpost.com. https://www.bangkokpost.com/sports/2852078/thai-open-set-for-next-month
A Stellar Showcase of Women’s Tennis in Asia
As one of Asia’s premier sporting events, Korea Open continues to shine as a beacon of excellence in the world of women’s tennis. Nestled in the heart of Seoul—an international city brimming with energy and innovation—this prestigious tournament has firmly established itself as a highlight on the WTA calendar.
Hosted at the historic Olympic Park Tennis Center, Korea Open’s venue resonates with a legacy of greatness, having served as the site for the 1988 Olympic Games tennis competition. Today, this iconic location draws tens of thousands of passionate fans to its majestic 10,000-seater stadium, where electrifying matches unfold against fervent cheers and dynamic energy. The event’s allure is further elevated by the presence of renowned celebrities who grace the stands, adding a layer of glamour to the vibrant atmosphere.
As one of the only three WTA 500 tournaments in Asia, Korea Open is a cornerstone of the WTA’s Asian Swing. It consistently attracts an impressive roster of the sport’s biggest stars, including former World No. 1 players and Grand Slam champions such as Maria Sharapova, Venus Williams, and Caroline Wozniacki. Fan favorites like Jessica Pegula have also graced the courts, further solidifying the event’s reputation as a must-see spectacle for tennis enthusiasts.
Behind the scenes, the synergy between APG team and JSM group has been instrumental in elevating the Korea Open’s status. This collaboration has seamlessly transformed the tournament’s prestige into measurable success through world-class facilities, enduring partnerships, and meticulous event management. Leveraging Korea’s dynamic media landscape, the tournament’s reach and impact grow with each passing year, capturing the attention of a global audience.
The 2024 edition of the Korea Open showcased the pinnacle of tennis excellence as Brazilian Beatriz Haddad Maia emerged victorious. As the most prominent and highest-ranked WTA player from South America, her triumph underscored the international allure and competitive spirit that define Korea Open.
With its blend of top-tier athleticism, cultural vibrancy, and unparalleled fan engagement, the Korea Open continues to set the gold standard for tennis tournaments in Asia. As the event grows, it remains a shining example of how tradition and innovation can combine to create a truly unforgettable sporting experience.
A Rising Tennis Powerhouse and the Future of the Ningbo Open
Ningbo, a vibrant city in Zhejiang Province, has quickly emerged as a key player on the global tennis stage. As a rapidly growing hub for national and international sport, Ningbo continues to captivate the attention of tennis enthusiasts worldwide. We are thrilled to announce the ongoing partnership between APG and the city of Ningbo, which began in 2023 and has already led to a historic milestone: the upgrade of Ningbo Open from a WTA 250 event to a WTA 500 event in 2024.
This collaboration has sparked tremendous progress, as the APG team worked hand-in-hand with Ningbo team to deliver a highly successful tournament. The synergy between our teams has created a unique atmosphere that showcased Ningbo’s commitment to fostering global tennis. With its passionate fanbase and unwavering support, Ningbo is positioning itself as a top-tier destination on the WTA calendar.
The 2023 Ningbo Open received glowing feedback from both the WTA and the players, with many expressing their excitement to return in the future. The tournament not only captivated spectators with thrilling matches but also set the stage for what’s to come. As part of our continued investment in the Ningbo Open, the venue is undergoing significant upgrades, ensuring a world-class experience for players and fans alike.
In the 2024 edition of the tournament, the singles final was an epic battle between Daria Kasatkina and the rising star Mirra Andreeva. Kasatkina triumphed in a thrilling three-set match, securing her 8th WTA singles title. Meanwhile, in doubles, the dynamic duo of Demi Shuurs and China’s Yuan Yue claimed the championship, with Yuan celebrating her first-ever WTA doubles title—a historic achievement for the young Chinese player.
As we look to the future, we are filled with excitement and anticipation for the continued growth of Ningbo Open. With the venue upgrades underway, we believe the tournament will reach even greater heights, attracting more attention from both domestic and international audiences. Ningbo is set to become a premier destination for tennis lovers, and we are proud to be part of this exciting journey.
A Dynamic Fusion of Tennis and Culture
With the combined expertise of APG and Jiangxi Tennis Sports Management Center, Jiangxi Open has become a remarkable showcase of world-class women’s tennis, blending sport with the rich heritage of Jiangxi province. Now held at Jiujiang International Tennis Center, the 2024 edition marks a new chapter for this prestigious tournament, further elevating its global appeal and local significance. Originally established as a WTA 125 event, Jiangxi Open’s trajectory has been nothing short of transformative. In 2016, APG’s strategic collaboration with Jiangxi Tennis Sports Management Center facilitated its upgrade to a WTA 250 event, solidifying its status as one of the largest annual sporting events in Jiangxi Province. This upgrade not only brought stronger player line-ups but also placed the province on the global tennis map, attracting a growing international audience. By 2023, its global live streaming audience had surged by 17.4% compared to 2019, highlighting its ever-expanding reach and influence.
The move to Jiujiang in 2024 signals an exciting evolution for the Jiangxi Open. Situated in a city renowned for its breathtaking natural beauty and rich cultural heritage, the Jiujiang International Tennis Center provides an unparalleled setting for players and fans alike. Participants can immerse themselves in the city’s harmonious blend of historic landmarks and modern attractions, experiencing firsthand the unique charm of Jiangxi. Jiangxi Open is more than a tennis tournament; it’s a celebration of culture and community. The Finals Day was remarkable, attended by enthusiastic local fans who brought an exciting atmosphere to the competition. The day culminated in a highly competitive singles final, where Swiss Viktorija Golubic triumphed over Rebecca Sramkova from Slovakia.
Organizers have hosted a series of player activities that inspire and connect players to the rich culture of Jiujiang such as the player party which featured regional artists, climbing the Mountain Lu, and tennis clinic with local junior players. These efforts, according to the local government, emphasize “the integration and exchange of diverse cultures, allowing Jiangxi’s long history and culture to organically collide with the passion and dynamism of WTA events, showcasing the image of Jiangxi as open, dynamic, and culturally charming to the world” (Jiangxi Open, 2024). This approach not only enhances the tournament’s appeal but also underscores Jiangxi’s image as an open, vibrant, and culturally enchanting destination on the world stage.
Through its collaboration with Jiangxi Tennis Sports Management Center, APG has played an integral role in shaping the Jiangxi Open’s legacy. This partnership has harnessed cutting-edge facilities, innovative event planning, and a deep respect for local culture to create an event that resonates with global audiences while remaining rooted in its regional identity. Jiangxi Open stands as a testament to the power of collaboration, vision, and cultural synergy. As it continues to evolve, it promises to deliver unforgettable experiences for players, fans, and the broader community, solidifying its place as a cornerstone of the WTA calendar and a proud symbol of Jiangxi’s dynamic spirit.
Successful Conclusion to the 2024 WTA Jiangxi Tennis Open. Jiujiang government. (2024, November 6). https://www.jiujiang.gov.cn/english/news_and_city_stories/03/202411/t20241106_6763134.html
APG has brought its expertise to a number of other sports and entertainment events. It provides tailored consultative support to a number of high profile tennis tournaments, including Wuhan Open, Miami Open, Qatar Open, ATP Shenzhen Open and the WTA Finals in Shenzhen. APG delivers bespoke services based on the clients needs and APG’s experts understand the delicate touch, nuanced communication and relationship-building required when delivering shared success in multi-organisational teams.
Kooza is a touring entertainment extravaganza from Cirque Du Soleil that APG was proud to provide operational support for, bringing the world’s best entertainment brand back to Hong Kong in 2018 after a 12-year hiatus. Kooza features traditional elements such as acrobatics, clowning, trapeze acts, unicycles and even a wheel of death, all helping to tell the story of its central character, the Innocent. The show has been seen around the world and attracted huge critical acclaim.
As operations and promotions partner for the event, APG brought its full breadth of experience to all areas of Kooza’s large scale Hong Kong production. APG led on ticketing, marketing and PR, VIP hospitality, sponsorship procurement and merchandising in addition to a wide range of event logistics on the ground. These included managing the large international crew, accommodation, catering and transport services as well as ensuring that more than 90 shipping containers arrived safely and supervising construction of Kooza’s iconic ‘Big Top’ circus tent.
Whether in sport or entertainment, APG’s organisational and operational knowledge and experience can create the best stage for talent and creativity to shine.
