Services

Event Development

APG’s expertise, experience and contacts can take your event to the global stage and help it grow year-on-year. We will bring our sharp eye for detail to every element of event planning, help you deliver a world class event operation and then take a forensic approach to evaluating the event afterwards to ensure that it keeps improving. You and your event will also benefit from our strong business and media relationships and our focus will always be on delivering maximum value for you, your event and your clients and partners.

Event Operations

APG has helped clients deliver world class event operations around the world, from marquee tennis events, showcasing the best athletes from around the world, to eye-catching entertainment extravaganzas. We understand the value of expertise and experience and how to pass that on to your local workforce, we know what your sponsors and partners need and, most importantly, we understand how to deliver excellence on a global stage.

Marketing

APG’s consultancy and creative strategy can help you, your clients and your brand harness the marketing power and popularity of sport. We work with brands around the world to help find the best sporting showcase, athletes or media to hit your target markets and consumers. We bring our expert analysis to creating integrated marketing programs and you will benefit from our relationships in local markets, athlete relations and media connections.

Athlete Representation

Our athletes benefit from being part of the APG family and so do the brands that work with us because we understand how to nurture relationships and partnerships to bring athletes, brands and consumers together. We know how to build profile, identify sponsorship opportunities and make sure that brands get the maximum return on their investment. We understand how to turn an athlete endorsement into a powerful marketing tool that enhances brand positioning and awareness whatever – or wherever – your target market is.

Media Rights

APG works with leading media and networks to distribute sports events across Asia, Europe and North America and provide a worldwide showcase for the brands that partner with them. With strong relationships and connections with local and international broadcasters, we are able to strategically maximize an events’ exposure and bring the brand values of sponsors to a huge global audience through broadcast across multi-media platforms.

Branding

APG can connect your brand with premier sports and entertainment assets worldwide. By analyzing brand strategies and positioning, APG can help you identify and evaluate the right fit for your sponsorship objectives and provide consultancy at all levels including rights negotiation, agreement settlement, sponsorship activation, on-site management, media support and post event evaluation.